How three friends launched London design studio based on sustainability

When Bibiana Farenzena moved to England to study a Masters course in Design for Communication, she never expected to run her own design consultancy business eight years later.

The Brazilian-born designer is the co-owner of Upcircle along with friends Ophélia Gisquet and Mercedes Alvarez-Fojo.

Upcircle, which was launched in 2017, is a design studio based in London that offers sustainable design consultancy services in digital, graphic, furniture and interior design.

Mercedes Alvarez -Fojo, Bibiana Farenzena and Ophelia Gisquet

“We are all friends and we bring different skills to Upcircle. The idea behind our business is to promote the circular economy and the tree pillars of sustainability: economic, environment and social”, says Bibiana.

“Ophélia went travelling to South Africa when she discovered places and people that had the ability to design and create from very little resources, recycling and upcycling materials.

The community had a creative and very clever mindset and it was then Ophelia had the idea of applying this into her designs too.

“The three of us decided to set up Upcircle using our different skills on projects, which support sustainability and recycling.

She said Upcircle’s approach to projects focuses on design, the type of materials used, how they are manufactured and the impact it has on society.

Bibibana studied a BA in Visual Design at a university in Brazil, going on to study Digital Print in Textiles at Saint Martin’s College in London. She has also completed a Masters in Design for Communications at the University of Westminster.

The 32-year-old has a wealth of retail experience and has worked with Marks & Spencer, Asos, Body Shop and TKMaxx, to name a few.

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Asos Activewear campaign
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Asos Activewear campaign
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Asos Activewear campaign

Ophélia, 32, was born and studied in France where she did a foundation year in design in Toulouse, followed by an interior design course.

She studied a Masters in interior design and architecture and has worked on projects designing offices, homes and hotels across the globe.

Mercedes graduated in Business and Accountancy from the University of Barcelona and holds an MBA degree from the University of Westminster.

The Spanish-born business developer has worked in the construction industry for 15 years working on projects around the world.

Bibiana said: “Our extensive skill set allows us to work on projects together to promote sustainability and recycling.

“For example, we have worked on student accommodation projects where we use materials, which are recycled and sustainable.

“Many people do not realise but furniture in student accommodations usually have a life of five to seven years because the trend of interior design changes, so the contractors decide to refurbish it and the furniture ends up in landfills.

But if we design with a different mindset by reusing the same furniture or recycling it, we can create a big positive impact on the environment.”

review palette

The trio are currently working on a project with PhD students at the University of West England to create a permanent installation to increase awareness about sustainable palm oil.

The set will include trees, ferns, moss and the furniture will be made out from offcut plywood (reusing common waste in joinery workshop). The joinery will be produced by a Bristol-based company who share the same values about sustainability.

Palm oil is one of the world’s widely consumed vegetable oil and it is used in everything from soaps to biscuits and cosmetics.

Bibiana said: “The aim of the project is to raise awareness about sustainable palm oil because production often comes at the cost of the rich of biodiversity in the rainforest.

“We want to change consumer’s decisions about palm oil and how it can be sourced in the future.”

Upcircle is also working on a project with the university to refurbish four external courtyards, adding manifestations on the floor which is an affordable and sustainable solution. Some of the furniture will be supplied by an outdoor furniture company named Vestre that has “strong sustainable values”.

Bibiana said: “Some of the furniture will be produced by Bristol Wood Recycling Project, who use recycled elements.

It is a charity that offers free training to people who want to learn joinery or develop their social skills.

“We are also designing three new student accommodations with the aim to implement as much sustainable product and finishes as possible.”

In addition to the university projects, Upcircle is gearing up to take part in the London Design Festival in the summer.

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Installation for London Design Festival 2017

Last year they had an installation called Roots Grow Love, which was a striking wooden structure ​containing plants to celebrate the love of gardening, to promoting Loughborough Farm and bringing the community together.

Upcircle worked with Loughborough Farm and a group of volunteers from different associations to build the structure which was made of recycling wood and plants from the farm.

The last 18 months have been a whirlwind for the team at Upcircle and there is plenty of exciting projects in the pipeline for them.

Bibiana said: “Our approach has been well received by the industry and we are very happy to see more companies working with us.

“We believe that Upcircle will have a bright future thanks to the great collaboration of each business partner and the hard work.

Palm Oil
Palm oil project at the University of West England

“Our values at Upcircle will be a plus for our designs and our clients. By producing a great design and having a positive impact in our society, we hope our studio will make a difference in the creative industry.

“At Upcircle we want to be part of this movement of start-ups that have new ways of working, changing lifestyles and perceptions about work.

“It’s time for us designers but also consumers to change the way we live and produce things. Slow design is about time and so is Upcircle.”

See more from Upcricle over at their website –


Copyright: Upcircle


Adidas jumps on the World Cup trend by featuring Mo Salah and Gabriel Jesus in new campaign

The world is happily suffering of the 2018 World Cup fever, and brands are rejoicing at this. Adidas is one of those that jumped on the football trend with its latest campaign consisting of a trio of films, two of which feature the sport’s newest sensations: Gabriel Jesus and Mo Salah.

At the core of the very cinematic project is the positive message “Here to create”, which is illustrated by the narratives of the videos. The first story is that of Gabriel Jesus, a Brazilian footballer who, last World Cup, was just a 16 year-old teenager painting the streets of his district, Jardim Peri, situated in the famous city Sao Paulo. He talks about his journey from a little boy playing football in the street, to painter, to World Cup player. Jesus encourages people to dream, using his story as proof that anything can happen. At the end of the film, there’s a text that reads the campaign’s message, suggesting he is here to create history.

gabriel jesus
Source: Adidas Football Twitter

The second ad of the series shows the emotions, the pressure and the atmosphere players experience on the field. Mo Salah, the star of this film, explains how the large number of people calling his name when he’s out there doing his magic with the ball, inspire him to create. The images alternate between black and white and colour, building a strongly emotional footage.

mo salah
Source: Adidas, Daily Mail

In the third and last video, Spain citizens, including some big football names like Iker Casillas, demand passion, greatness and creativity of their national team. A child looks straight into the camera and convincingly tells Spain’s team “Show me something I can tell my grandkids about”.  Another man assertively says “I want that cup. I want gold”, and is followed by a woman agreeing with him by forcefully saying “Me too”.

Source: Adidas – Spain | Demand Greatness on Youtube

The film trio created by Iris, the agency appointed as Adidas’ Footballs Lead Global Agency, adopts the language of the country where each featured footballer is from, and uses English subtitles. This makes the message of the campaign stronger, and wonderfully depicts that the World Cup is rendered a phenomenon by a multitude of nations that made history in this sport.


Jake Colemans collages take us to the unique grasps of his imagination

Jake Coleman is a multi-disciplinary designer from Chicago, currently working in London. Whilst Jake balances his life across two continents, he is a freelance creative director at Haight Brand, a music and film management company out of Chicago. He assists in everyday design tasks that range from tour branding to web design and merchandise. Jakes way of working often varies between each project, frequently switching up his techniques and experimenting, though he is most well-known for combining hand-rendered techniques with digital executions.

Most recently, Jake has been working on tour flyers for Towkio, a Chicago based rapper. These individual show fliers are for the first leg of a 3-legged tour across Australia, Europe and North America. Jake explains Towkio’s new album ‘WWW’ or ‘Worldwide Wave’ was the first album to drop in space. His cover shoot, shot on an iPhone by Marcus Hyde, assisted to visualise this new transcendence. The contrast that’s built between the astronaut suit and the Mayan Pyramids is also used to aid in illustrating that point. So, for each of his four European shows, a simple execution of ripping and masking printed paper behind the artist was needed. This can be interpreted in many ways, one of them being an un-layering of the surface. Another showing the artist entering a new dimension that’s represented by the specific city.


Jakes handmade collages delight in the unique grasps of the imagination. Looking at his work has an immediate impression on the viewer. The constant pushing of his practice allows Jake to constantly evolve, look for answers, avoiding a defined ‘style’, and present us with something new with each project.


You can see more from Jake at