Graphic designer, Charlotte Anderson-Barrow impressed the judges from D&AD’s New Blood Festival 2018 with her London Bollards project and took home with her a Graphite Pencil award.
Charlotte is a hand-on designer who enjoys exploring and developing her work using processes such as screen printing and letterpress. She admits she refines her pieces using digital tools, but she prefers manual processes as they excite and inspire her to be creative. The designer finds her ideas in familiar objects, in the things that are out there for everyone to see, but she is also influenced by human behaviour and social commentary.
The project that caught the eyes of the judges is proof of her practical approach to design. To interpret the brief set by D&AD, “Hotel Indigo”, Charlotte studied thoroughly the location of the hotel, Tower Hill, to gain inspiration for her printmaking. Her aim was to accomplish the mission stated in the brief, to “bring the outside in”.
What started out as illustrative screen prints turned into a potential integrated campaign for Hotel Indigo. Charlotte views London’s Bollards as part of London’s street furniture acting as guides for the visitors of this city. This perfectly illustrates her manner of discovering concepts in familiar objects as well as her desire to allow her work to go beyond a self-contained design.
She said, “My work is something that often aims to follow through into a range of applications; a wider context. From the design itself, to the user experience and impact beyond the first impression of a design.”
London Bollards project won her a Graphite Pencil award, which, according to D&AD’s website, means that the designer met the three most important criteria “a good idea, well executed, and relevant to the brief”.
Charlotte is currently working freelance from her home studio named “Studio Stax” in Essex, whilst looking for placements/employment with London agencies.