James Rich, a recent graduate of University of Gloucestershire’s course in BA Graphic Design, has made an independent cafe working solely in egg dishes. Shell Shock is an innovative and unique brand that correlates with its target audience of young adults through informal language, bold aesthetics and positivity.
James’ main interests revolve around brand communications, promotional material and copy writing, however he often works with packaging designs and corporate identities. James‘ current objective is to pursue a career in the design industry with the knowledge and skillset he has developed throughout education.
Context: Trendy cafes with quirky themes are becoming increasingly frequent in towns and cities around the world. From breakfast cereals, to board games, themed cafes are constantly opening to fill gaps in the market and appeal to a wide range of audiences.
Brief: I set myself the brief of creating my own independent, themed cafe that appeals to young adults in urban areas. Rather than blend in with the themed cafe category, I wanted to create a personality that sets my brand apart from the competitive landscape.
Shell Shock: The Shell Shock style is inspired by video games and cartoons, a modern design style that has been adapted to suit a different medium. A collaboration with MyProtein combines the main benefits of eggs (protein) with a brand loved by gym-goers. This expands our audience into new areas, whilst giving a visual representation of how a Shell Shock product could look in a supermarket. The eggnog flavour protein powder and protein bars are a clever way of tying these two brands together. Shell Shock has endless potential to grow – features such as: menus, toilet signs and interior features of the cafe are all in the works as I continue to expand this project and continue my enjoyment of working on it.
See more of James work over at his Instagram – Jamesrichdesigner