James Rich, a recent graduate of University of Gloucestershire’s course in BA Graphic Design, has made an independent cafe working solely in egg dishes. Shell Shock is an innovative and unique brand that correlates with its target audience of young adults through informal language, bold aesthetics and positivity.
James’ main interests revolve around brand communications, promotional material and copy writing, however he often works with packaging designs and corporate identities. James‘ current objective is to pursue a career in the design industry with the knowledge and skillset he has developed throughout education.
Context: Trendy cafes with quirky themes are becoming increasingly frequent in towns and cities around the world. From breakfast cereals, to board games, themed cafes are constantly opening to fill gaps in the market and appeal to a wide range of audiences.
Brief: I set myself the brief of creating my own independent, themed cafe that appeals to young adults in urban areas. Rather than blend in with the themed cafe category, I wanted to create a personality that sets my brand apart from the competitive landscape.
Shell Shock: The Shell Shock style is inspired by video games and cartoons, a modern design style that has been adapted to suit a different medium. A collaboration with MyProtein combines the main benefits of eggs (protein) with a brand loved by gym-goers. This expands our audience into new areas, whilst giving a visual representation of how a Shell Shock product could look in a supermarket. The eggnog flavour protein powder and protein bars are a clever way of tying these two brands together. Shell Shock has endless potential to grow – features such as: menus, toilet signs and interior features of the cafe are all in the works as I continue to expand this project and continue my enjoyment of working on it.
See more of James work over at his Instagram – Jamesrichdesigner
Amelia Dimoldenberg, also known as the CEO of Chicken Shop Date, revealed in a talk held at New Blood Festival organized by D&AD her 5 rules to help those who are starting their career in the creative industries.
If you haven’t heard of the Chicken Shop Date already, then you should know it’s Amelia’s YouTube channel where she posts videos of herself going on embarrassing dates in chicken shops with grime artists and other popular figures from UK’s music scene. She “dated” (or interviewed) on her channnel celebrities such as Maya Jama, Big Narstie and Chabuddy G, a fictional character very much loved by Britain.
What makes her channel unique is her rather awkward personality mixed with her ironic sense of humor, both of which came across evidently even in her talk entitled “How I turned my side project at uni into a career?”. This extraordinary combination renders her content hilarious and very relatable to everyone who went on a date that didn’t go too well.
The Chicken Shop Date started for Dimoldenberg as a side project she did during her Fashion Journalism course from Central St. Martin, only she turned it into a career. Her YouTube channel helped her start collaborations with big companies such as Channel 4 and Nike.
Here are Amelia’s golden rules to develop your creative career:
#1. Don’t be afraid to ask for help
When Amelia started working as a journalist for a magazine, she met other creative people with all sorts of different skills. And she made the courage to ask them to help her create her dream project – a satirical form of journalism. So her channel is the result of her work, but also other people’s abilities. She warned, however, that you have to be mindful and not demand too much of your connections. This leads us to the next rule.
#2. Be respectful of others
Amelia said she wouldn’t have been able to realize her project without her connections. But you have to understand that they too have a life of their own, that they have their own work to focus on, and you have to be respectful of that. If you respect this rule, you are likely to gain your collaborators trust and loyalty.
Being rejected or not getting any replies can be very disheartening, to the point where you just want to give up. Don’t do it if it’s your dream career. You have to realize it is a long journey and being persistent is a quality you will need to hang on to if you want to make that journey worthwhile. Take Amelia for example. It took her around 2 years until she was able to secure interviews with high-profile artists. She emailed a lot of people, and sometimes she didn’t get anything back. When this happens, she suggests following up with people without being too insistent. One of her emails landed her video on LadBible’s page, which helped her channel grow enormously.
#4. Strive to be different
Dimoldenberg said the first comments she received on her videos were something along the lines “Why am I watching this? What is this?”. But that didn’t discourage her. On the contrary, those comments confirmed what she already knew. That what she was doing was something different, and that was going to set her apart from other YouTubers.
#5. Work on your own projects
If you want to start a career in the creative industries a CV and a cover letter won’t do it. You need something that will show your skills and your initiative. The motto here is: show it, don’t say it. That’s why Amelia recommends working on a side project that will showcase your abilities as well as the fact that you have initiative, that you are a can-doer.
If you want to subscribe to Amelia’s YouTube channel you can do so by clicking here. You might see her one day interviewing Drake, or at least she hopes so. Fingers crossed for her!
When Bibiana Farenzena moved to England to study a Masters course in Design for Communication, she never expected to run her own design consultancy business eight years later.
The Brazilian-born designer is the co-owner of Upcircle along with friends Ophélia Gisquet and Mercedes Alvarez-Fojo.
Upcircle, which was launched in 2017, is a design studio based in London that offers sustainable design consultancy services in digital, graphic, furniture and interior design.
“We are all friends and we bring different skills to Upcircle. The idea behind our business is to promote the circular economy and the tree pillars of sustainability: economic, environment and social”, says Bibiana.
“Ophélia went travelling to South Africa when she discovered places and people that had the ability to design and create from very little resources, recycling and upcycling materials.
“The community had a creative and very clever mindset and it was then Ophelia had the idea of applying this into her designs too.
“The three of us decided to set up Upcircle using our different skills on projects, which support sustainability and recycling.”
She said Upcircle’s approach to projects focuses on design, the type of materials used, how they are manufactured and the impact it has on society.
Bibibana studied a BA in Visual Design at a university in Brazil, going on to study Digital Print in Textiles at Saint Martin’s College in London. She has also completed a Masters in Design for Communications at the University of Westminster.
The 32-year-old has a wealth of retail experience and has worked with Marks & Spencer, Asos, Body Shop and TKMaxx, to name a few.
Ophélia, 32, was born and studied in France where she did a foundation year in design in Toulouse, followed by an interior design course.
She studied a Masters in interior design and architecture and has worked on projects designing offices, homes and hotels across the globe.
Mercedes graduated in Business and Accountancy from the University of Barcelona and holds an MBA degree from the University of Westminster.
The Spanish-born business developer has worked in the construction industry for 15 years working on projects around the world.
Bibiana said: “Our extensive skill set allows us to work on projects together to promote sustainability and recycling.
“For example, we have worked on student accommodation projects where we use materials, which are recycled and sustainable.
“Many people do not realise but furniture in student accommodations usually have a life of five to seven years because the trend of interior design changes, so the contractors decide to refurbish it and the furniture ends up in landfills.
“But if we design with a different mindset by reusing the same furniture or recycling it, we can create a big positive impact on the environment.”
The trio are currently working on a project with PhD students at the University of West England to create a permanent installation to increase awareness about sustainable palm oil.
The set will include trees, ferns, moss and the furniture will be made out from offcut plywood (reusing common waste in joinery workshop). The joinery will be produced by a Bristol-based company who share the same values about sustainability.
Palm oil is one of the world’s widely consumed vegetable oil and it is used in everything from soaps to biscuits and cosmetics.
Bibiana said: “The aim of the project is to raise awareness about sustainable palm oil because production often comes at the cost of the rich of biodiversity in the rainforest.
“We want to change consumer’s decisions about palm oil and how it can be sourced in the future.”
Upcircle is also working on a project with the university to refurbish four external courtyards, adding manifestations on the floor which is an affordable and sustainable solution. Some of the furniture will be supplied by an outdoor furniture company named Vestre that has “strong sustainable values”.
Bibiana said: “Some of the furniture will be produced by Bristol Wood Recycling Project, who use recycled elements.
“It is a charity that offers free training to people who want to learn joinery or develop their social skills.
“We are also designing three new student accommodations with the aim to implement as much sustainable product and finishes as possible.”
In addition to the university projects, Upcircle is gearing up to take part in the London Design Festival in the summer.
Last year they had an installation called Roots Grow Love, which was a striking wooden structure containing plants to celebrate the love of gardening, to promoting Loughborough Farm and bringing the community together.
Upcircle worked with Loughborough Farm and a group of volunteers from different associations to build the structure which was made of recycling wood and plants from the farm.
The last 18 months have been a whirlwind for the team at Upcircle and there is plenty of exciting projects in the pipeline for them.
Bibiana said: “Our approach has been well received by the industry and we are very happy to see more companies working with us.
“We believe that Upcircle will have a bright future thanks to the great collaboration of each business partner and the hard work.
Palm oil project at the University of West England
“Our values at Upcircle will be a plus for our designs and our clients. By producing a great design and having a positive impact in our society, we hope our studio will make a difference in the creative industry.
“At Upcircle we want to be part of this movement of start-ups that have new ways of working, changing lifestyles and perceptions about work.
“It’s time for us designers but also consumers to change the way we live and produce things. Slow design is about time and so is Upcircle.”
See more from Upcricle over at their website – www.upcircle.co.uk
London based Illustrator and Visual Communicator Eloise Grohs creates distinct characters whose gangly limbs flow with movement and rhythm. Interchanging between digital and mixed media, dense black outlines and no outlines at all, Eloise’s work is full of charm because of these boisterous and energetic bodies.
Eloise’s work is varied both in her choice of materials and the subjects she chooses to focus on. The subject of her work focuses around everyday life and taking mundane subjects and tasks and creating innovative, unique and playful illustrations from them, which despite their craziness are extremely relatable. A flick through Eloise’s portfolio demonstrates her colourful and distinctive style as a release of emotion and expression.
“I can poke fun at things I dislike (mainly about my retail job) in my illustrations. Drawing the things that frustrate or bother me is my creative outlet. Getting them out on a page lets me laugh at them, make them seem small, or just clear my mind of them.”
Eloise’s project ‘Post graduation’ focuses on her perceptions and fears of graduating followed by her post-graduation realities.
“I tend to illustrate my daily woes. Monotonous time-consuming activities that filter into my day, or things that bore me, tend to be repeated sources of inspiration/themes within my work”
Despite being a seemingly light-hearted series, Eloise tackles issues and fears which are extremely common head on and presents her solution in the form of a mixture of digital illustration and craftmanship, which due to the execution viewers can find comfort in. Eloise’s illustrations may look straightforward but there’s deeper meaning hidden within. Filled with painting, collage skin tones, rainbows, white space, grids and minimal typography is really important to Eloise’s pieces.
Nathan Hulman is an upcoming and talented product designer, specializing in upcycling and working with found materials, which he brings back to life by giving them a new purpose.
Nathan graduated from Nottingham Trent University, having studied a BA in Product Design and has been working as a product designer since. Nathan explains, whilst he always loved fixing and creating things, deciding his career path was a difficult choice.
“I’ve always been interested in creating new things and solving problems but took a while in deciding what career I wanted to go down. Having taken applied science, geography and product design as my A levels, I ended up doing an art and design foundation course before deciding on going to university to study product design full time. Since then I’ve helped Constellations, a furniture and interior design company, come up with new ideas for their range of storage products through a graduate internship.”
Bits ’n’ Bulbs Was Nathan’s final project for his foundation course. The idea behind this project was repurposing and upcycling to create usable lights. Upcycling is a way to transform old things in a way that turns them into something new without breaking the product down into its raw materials. Instead, upcycling gives new life to an old object, and this is exactly what Nathan achieved with his Bits and Bulbs project.
In today’s society, more and more young designers are diverting their focus on to sustainable design and recycling/upcycling. Sustainable design is a new method of designing objects, the manufactured environment, and services to conform with the philosophies and values of social, economic, and ecological sustainability. The purpose of sustainable design is to reduce the harmful impact on the environment through clever and thoughtful design. Sustainable design must use renewable resources, impact the environment minimally, and connect people with the environment.
Bits ‘n’ Bulbs was Nathans first upcycling project so he says he had difficulty adjusting to the organic way of working and not having entire control over the finished product.
“I already had the components to use and hadn’t much control over what the finished product would look like, so it was a fun play on “form follows function” since it was reversed.”
Nathan adds the challenge was balancing the aesthetics of the components in a way that works functionally and had to overcome challenges to ensure the finish product not only looks good but is fully functioning.
“One of the lamps uses a kettle as the lampshade which was too heavy for the base, so I used the wire from the bulb to anchor it in down which actually worked well aesthetically. I learned to be a bit looser in my design projects and see where any mistakes or unintended outcomes take the project.”
Bits ‘n’ Bulbs inspired Nathan to continue his investigation in to Upcycling when he got to university and kept on working loosely without restricting himself. He explains how embracing mistakes can work in your favor, how you can capitalize on them.
“I was prototyping a desk lamp using foam, and halfway through I completely changed the design. A dent in the foam looked as if it could be a nice visual cue that the base is touch activated, and the loose stalk gave me an idea for how the lamp could be adjusted. In the end it turned out much better than I expected, and I found the unintended outcomes in finding a solution that don’t seem ideal can actually really help with coming up with new ideas.”
Parys Gardener is a Bristol based illustrator and digital designer who has produced work for GAL-DEM magazine, a creative collective comprised of over 70 women and non-binary people of colour and worked with Black history month Bristol.
Her style of work could most easily be described as contemporary pop art. With her work, Parys aims to highlight the vioces and narratives of Black women and other WoC (Women of colour).
Parys works mostly with colour, tone and pattern across digital mediums and is passionate about communicating theories surrounding identity and culture. She often takes inspiration from her own background and family history, particularly her grandparents.
” I’m massively inspired by the strength and the legacies of my grandparents, particularly my grandmothers who were part of the Windrush generation. The more I learn about their lives, the more I become inspired to work hard. I’m also extremely proud of my heritage and I find the theories surrounding cultural identity. Those themes are always subconsciously influencing my work.”
Working in portraiture and the human figure, Parys combines traditional and contemporary formats of illustration and motifs with modern modes of representation. Parys’s strong use of powerful colours forces you to confront the issue she is conveying and presents it in a unique yet relatable manner.
One of Parys’s goals is using her work to reclaim the voices of Black women and other WoC (women of colour) and inspire others to make women of all backgrounds the centre pieces of their own narratives.
With her work, Parys aims to break down stereotypes and use it as a platform to support women of colour. Her work reclaims the voice of black women by challenging stereotypes and presenting society with a new, alternative and far more accurate representation. Using her work as a platform and voice, Parys hopes her work will normalise the image of black women and other WoC being seen as active figures in a range of narratives.
You can see more work from Parys at @Parysgardenerart on Instagram