Graphic Designer Yi Du making shapes and patterns dance with her new book

Yi Du is a graphic designer originally from China, now based in London where she is studying an MA in Design For Communication. Yi’s repertoire consists of a broad range of projects from publications to visual identities. After studying electronic science and technology of china at the University of China, Yi realised her passion and skills revolved around design and visual communication, prompting her to move half way across the world to focus and develop her passion.

Her latest project Dancing Curves is a handmade book ,the concept is to make curves dance through design and binding. This is a playful and highly interactive book whose target audiences are children and people who are interested in unusual binding methods, along with a strong sense of colour and shapes. Yi has used a very authoritative and powerful colours on each of her pages, as this helps deliver and execute the concept. Putting a light colour on a darker background creates the illusion the object is further away than it actually is, while darker colours make them seem slightly closer than their true position. So, you can use colours to change the apparent shapes of rooms. Yi’s clever use of colour has allowed her to create illusions through a combination of shape and colour.

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Dancing Curves

Yi’s diverse background experience is what makes all her projects so unique and individual. With a strong presence of colour in all her projects, her work is immediately distinguishable.  While people traditionally identify books with words, Yi divorces this approach by using shape, pattern, colour and clever binding to tell a story.

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Dancing Curves
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Dancing Curves
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Dancing Curves
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Dancing Curves

You can see more of Yi Du’s projects here – https://602144899.wixsite.com/mysite-1