Morten Olufsen is a 27 year old Graphic Designer from Northern Norway now establishing his design career in London, where he just finished his bachelor degree in Graphic Design at Middlesex University.
Morten recently exhibited at D+AD New Blood, a non-profit advertising and design association, inspiring the next generation of creative talent through the New Blood exhibition. Morten showcased his final major project from university “Internet Searching Experience”. Morten explains how the internet can be such a complex thing, due to its endless limits and possibilities and how it inspired his latest project.
“The internet can be quite overwhelming and for me, just a simple search for something particular can take me on a long journey through new windows, new tabs and endless links that can be clicked, videos to watch, the distractions are everywhere. In the end I forget what I was searching for and not aware about how much time I spent doing everything else but what I intended to do. So, I wanted to visualize this experience by taking the reader through more and more “windows” and let them eventually become so many that they stop being individual windows and more a pattern of virtual chaos”
Through his project, Morten wanted to create the feeling of diving into the internet and make these windows and all this chaos turn into something different. He goes on to explain how he turned this information in to something visual. “I ended up with these really cool looking spreads which I added text to. These were words I had in my notebook that I wrote while doing research about our relationship to the internet, and how it takes us to this chaotic world we don’t really manage to navigate without getting lost in the process.”
Morten’s work reinterprets the obscure, producing meticulously researched projects that span the digital world we live in. In order to communicate and display the complexity of the internet and the bombardment of information we receive from our screens, Morten created striking imagery consisting of a monotone color palette, focussing on twisting, combining and manipulating geometric shapes presented in the form of a zine.
You can see more of Mortens work at: Www.behance.net/mortenolufsen