Ikea has announced they are working with sports giants Adidas on a collaboration. The two brands are going to join forces to utilizes Ikea’s specialty (the home) with Adidas’ (sports) by fashioning and manufacturing a more practical way to workout at home.
Their starting point of their collaborative project will be research through studying, learning, and analysing how individuals integrate fitness and wellness into their homes and daily lives. Ikea aims to recognize and cater for what people want and need when it comes to exercising, sleeping and eating at home. Their new collaboration with Adidas investigates the links between living spaces and sport, and how both can be made in a way to help create healthy lifestyle.
At their public announcement, IKEA revealed it will work with Adidas on a collection of home sports equipment “for women, by women.” “Our goal is to make sport accessible to everyone,” Josefine Aberg, VP of Design at Adidas, said in a statement. “Working with IKEA, we’ll look at why some people are more active than others, especially young women, and explore what role the home can play in removing barriers to fitness.”
IKEA also announced further exciting collaborations with Lego, and Solange Knowles’ company, Saint Heron. Ikea and Lego have united to inspire ‘more play’. Whilst ‘more play’ is quite vague and open for interpretation, Ikea believes it is an ‘essential part of a better everyday life’. The partnership aims to improve and raise the chance for more play, and IKEA believe the first step is to make the home an improved living space and more fun place. Ikea’s collaboration with Saint Heron will explore architectural and interior design objects with multifunctional use.